The TAG Heuer Story
TAG Heuer traces its roots to the small Swiss village of St-Imier
where, in 1860, a watchmaker named Edouard Heuer opened his first shop.
His vision was to create remarkable timepieces that pushed the envelope
of innovation and precision. The company's reputation grew, and Heuer's
first patent for a chronograph mechanism in 1882 was followed by a long
list of achievements: the first stopwatch accurate to 1/100 of a second,
the first dashboard stopwatch for race cars, the first miniature
electronic timekeeping device accurate to 1/1000th of a second, and the
first automatic movement with a microrotor, to name just a few.
Over the years, Heuer's reputation for gold-standard precision earned
the company the privilege of providing official timing services for a
number of world-class competitive sporting events, including the Olympic
Games, the FIS Ski World Cup, and the FIA Formula 1 World
Championships. To this day, TAG Heuer maintains a close association with
the world of competitive sports and enjoys a devoted following among
sports celebrities and enthusiasts. In 1985, Heuer joined the TAG
(Techniques D'Avant-Garde) group, and the TAG Heuer name and logo were
created. Now one of the most recognized and sought-after watch brands in
the world, TAG Heuer continues its reputation of innovative design and
technological excellence, creating prestigious timepieces that are
always at the cutting edge of precision, reliability and style.
Product Description
Since the 1860s, Edouard Heuer and the company that he founded have
been responsible for some remarkable watch making achievements. Heuer
introduced the 1/10th second time measurement and the flyback mechanism.
The firm has had strong affiliations with the Olympic Games, Formula 1
racing, and numerous sporting personalities. TAG-Heuer's current watch
collection boasts stylish sporting designs that feature advanced quartz
and mechanical movements. Stainless Steel Case and bracelet, Double
locking fold over clasp, Unidirectional rotating bezel, screw down
crown, Silver dial, Chronograph feature (minutes, seconds, and 1/10
second), Small second subdial at the 3 o'clock, Double date window at
the 12 o'clock position, Luminescent hands & markers, Scratch
resistant sapphire crystal, Swiss Quartz movement, Water resistant 300
meters/ 1000 feet.
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